This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)
In today’s saturated landscape of internet marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the core of nearly all marketing tactics, with about 94% of small companies centralising their efforts on content marketing. Having said this, with almost all businesses now directing their marketing efforts on content, it’s becoming extremely tricky to stick out from the crowd and make your content marketing stimulating and effective.
Have you attempted content marketing only to discover that you’re not getting the desired results? Well, you’re probably one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most practical ways of broadening your customer base. So, here are 4 reasons why your content marketing might not be performing and most importantly, ways to fix them!
- You don’t have a strategy
Just like any investment, if you don’t have a strategy and established KPIs to evaluate results, how can you possibly improve? Publishing blogs and sending tweets are terrific, but if you don’t have any aspirations then you’re simply aiming in the dark. If you want to produce stimulating content that viewers will engage with, you must have a clearly-defined strategy that should align with your business goals.
Regardless of whether you want to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not unique
With the massive quantity of online companies today, it’s essential that your content is distinguishable from others. Too many businesses will generate content without examining the competition and subsequently generate content that just gets lost in the crowd. Your content should be interesting, fun, and most importantly, offer value to visitors by supplying solutions to typical pain-points in your niche. Along with this, different kinds of content suit different communication methods, so take into account the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.
- You don’t promote your content
One of the biggest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever witnessed, who will view it if they don’t know it exists? To prosper with your content marketing, it’s critical that you advertise your content through all available channels, including:
Social networking sites (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your sector.
Submitting it as a guest post to bloggers in your sector.
Featuring links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content comprises a considerable portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a standard mistake that companies will make in their content creation, in conjunction with using the wrong keywords, duplicate content, and not optimising meta tags.
Do some research to obtain the most appropriate keywords that your audience would use to find your content. Furthermore, use meta tags to your advantage to attract more readers to your blog. Search engines always wish to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the chances of achieving more high-quality, trusted links from relevant businesses.
At the end of the day, there might be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competitors, and your keywords, and construct intriguing content that your audience will naturally engage with.
If you’re about to give up on content marketing due to substandard results, talk to Internet Marketing Experts Orange who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsorange.com.au