The Battle of the Brands
Your Website SEO Strategy in Orange is still really about keywords, but there is one concern that some agencies face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will also help you learn more about which keywords operate well in your niche and boost your Website SEO Strategy. I always remember I think I put in about a year obsessing about one specific keyword that, no matter what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Orange, it would be terrific if for anybody that searches for ‘Yamaha’ in Orange your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is very fulfilling. Keep in mind – Your Website SEO Strategy refers to making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Orange on 1300 595 013 or visit, www.internetmarketingexpertsOrange.com.au