Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can express their displeasure with the 140 character limit in more detail, since Twitter has formally verified that they have raised the character limit to 280 per Tweet!
The social networking giant, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms worldwide, however recent declines in growth persuaded the social media giant to make some changes. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is sharply different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking service, Twitter revealed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After performing a number of tests over the past several months, Twitter decided that they wanted to extend the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, simply because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, experience choked Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After conducting a succession of tests to certain users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure they didn’t have to send multiple messages. Also, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what influence will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.
Since Twitter increased the character limit, users have experienced a higher level of responses which brought about more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have shorter threads of conversations, because they can fit more content into a single message. Users with long threads of conversations mentioned that it can often times be problematic to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the surge of organisations using social media as a way to manage customer service matters, customers can now articulate a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is substantially enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues given that the character limit was too restraining.
Longer Tweets means that businesses can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.
Though some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au