SEO Tactics To Forget in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s vital for organisations to use online strategies and techniques that broaden their visibility to customers that are proactively searching for their products or services. Search Engines are unquestionably the most influential programs that will impact your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will strengthen your exposure and conversion rates, or if used incorrectly, can weaken your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO tactics from five years ago may result in your website being penalised today.
As opposed to exploring the top SEO techniques that website owners should be committing to, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly verify how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the beginning of SEO, and its performance as an SEO tactic has progressed rather quickly since then. Although link building continues to be amongst the leading 3 SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links strongly as a ranking signal due to the fact that links are a public endorsement which corresponds with valued information on a website.
Aggressive link building materialises where links are garnered in an abnormal way. Examples of this is where links are stationed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of people still regard to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The intent in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a pivotal role in SEO, so it’s important not only to pinpoint any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical problems that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to maximise your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a competent SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are continually changing and it’s paramount to keep up with these changes to grow in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, talk to Internet Marketing Experts Orange on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsorange.com.au