Google AdWords Management Orange – Do people actually take notice of your ads?
Google AdWords Management is an essential part in any SEO and Advertising and marketing campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the end results you seek.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain chance that it will generate some new business for them. If you are a business in Orange (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really simple ideas that will really help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – getting to know all functions.
There are in fact 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is typical AdWords, and there is AdWords express. If you are a local Orange business then chances are that you would have been prompted at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your company from your web site and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start using that because it is much more dynamic and has amazing features like more precise targeting so you can reach your Orange customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just hunting for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will certainly never see any real results– and not just because results cost more, but because you need to have a bigger project so as to actually see the successful aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the money slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to think of how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t understand that you get metrics from a campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because sometimes ads will get a big rise at the start that gives you incorrect assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Orange, and I have worked in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a very successful SEO agency that specialises in many areas including Google AdWords management. So If you are trying to find more information about what to search for in a successful Google AdWords campaign, or wish to talk to an SEO agency to improve your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsOrange.com.au.