Online Marketing

What Are The Key Organic SEO Ranking Factors For A Website?

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing OrangeIf you’ve just published your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most beneficial marketing tools considering that it enables you to get your message in front of interested consumers that are directly looking for your products.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s exceptionally complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can pay attention to the most relevant variables that will have the biggest impact on your SERP listings.

It is imperative to understand that the weight of each variable is adjusted gradually, so Google will place more importance on particular variables in accordance with user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same spot for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great importance is put on content considering that Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an excellent start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google tries to find new ways to assess websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical factors that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are always changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

Top SEO Trends In 2018

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Online exposure is a critical aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a dominant force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their returns.

User behaviour is shifting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. In fact, using old SEO tactics can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wishing to utilise voice searches as opposed to traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be performed via speech by the year 2020!

What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a decisive aspect in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an effective strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very valued in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may considerably change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Orange on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can express their displeasure with the 140 character limit in more detail, since Twitter has formally verified that they have raised the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms worldwide, however recent declines in growth persuaded the social media giant to make some changes. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is sharply different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking service, Twitter revealed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After performing a number of tests over the past several months, Twitter decided that they wanted to extend the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, simply because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, experience choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After conducting a succession of tests to certain users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure they didn’t have to send multiple messages. Also, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what influence will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have experienced a higher level of responses which brought about more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have shorter threads of conversations, because they can fit more content into a single message. Users with long threads of conversations mentioned that it can often times be problematic to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of organisations using social media as a way to manage customer service matters, customers can now articulate a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is substantially enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to produce and publish your own website. Well, as you most probably know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from starters to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is remarkably easy to use so you don’t have to be an expert HTML coder to produce a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site particularly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any type of website you like. WordPress is also open source which means that the source code is available for anybody to modify, edit and create different themes and plugins with an assortment of features and release these to the community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or issues about anything WordPress related, there are virtually thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically adjust the appearance of your website to match. WordPress actually allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is very important so naturally WordPress has high security standards. Nearly one-quarter of websites are developed on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Don’t forget, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market today. While there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct a practical and powerful website? If you have any questions about how you can further optimise your website, talk to the team at Internet Marketing Experts Orange on 1300 595 013 or visit their website: http://www.internetmarketingexpertsorange.com.au

 

Top Tips For The best Email Sequences

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Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are wonderful because they greatly reduce the workload for a sales rep, nonetheless these days, everybody can sympathise with finding a variety of email sequences lurking in their inbox everyday that just annoy us because we have to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and initiative in crafting useful email sequences that essentially sell their product. Producing convincing email sequences is both a science and an art, and if done properly, can produce superb results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very suitable when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are a few stats which showcases their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4-7 words in the subject line.

 

The trick to successful subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s crucial that you provide a value proposition in the context of their problem as soon as possible. Forget starting the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their response to an event via Twitter or an online article, and then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another business with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s imperative that you get to the point immediately and keep the content focused on the needs of your prospect.

 

Tip 3 – Ditch the boring ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure that you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even an exceptional first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also contain your value propositions, and supplementary information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.

 

The value of designing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you need to consider when producing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing specialists that can assist you. Talk to the team at Internet Marketing Experts Orange today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsorange.com.au.