If you’ve just published your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most beneficial marketing tools considering that it enables you to get your message in front of interested consumers that are directly looking for your products.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s exceptionally complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can pay attention to the most relevant variables that will have the biggest impact on your SERP listings.
It is imperative to understand that the weight of each variable is adjusted gradually, so Google will place more importance on particular variables in accordance with user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same spot for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.
A great importance is put on content considering that Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an excellent start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.
For over a decade now, backlinks have been one of the most valuable variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google tries to find new ways to assess websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.
- Mobile Optimisation
With more users now surfing from mobile devices than desktops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make sure your website is genuinely ‘mobile-friendly’.
- Other Technical Elements
There are lots of other technical factors that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are always changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au