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Top SEO Trends In 2018

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing Orange

 

Online exposure is a critical aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a dominant force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their returns.

User behaviour is shifting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. In fact, using old SEO tactics can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wishing to utilise voice searches as opposed to traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be performed via speech by the year 2020!

What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a decisive aspect in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an effective strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very valued in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may considerably change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Orange on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing Orange

The moment has finally come where Twitter users can express their displeasure with the 140 character limit in more detail, since Twitter has formally verified that they have raised the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms worldwide, however recent declines in growth persuaded the social media giant to make some changes. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is sharply different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking service, Twitter revealed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After performing a number of tests over the past several months, Twitter decided that they wanted to extend the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, simply because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, experience choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After conducting a succession of tests to certain users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure they didn’t have to send multiple messages. Also, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what influence will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have experienced a higher level of responses which brought about more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have shorter threads of conversations, because they can fit more content into a single message. Users with long threads of conversations mentioned that it can often times be problematic to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of organisations using social media as a way to manage customer service matters, customers can now articulate a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is substantially enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

 

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing Orange

In today’s ever-changing digital environment, it’s imperative that businesses Google’s best practices to make sure that they remain competitive in their particular online markets. With Google being the most dynamic and influential company on the web, it’s crucial for them to keep abreast of all the threats and opportunities that the internet generates. As a consequence, Google releases a plethora of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (practically every online organisation), are aware of considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to make sure that they aren’t negatively impacted by these new releases.

The largest Google update that has recently influenced online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s really important that online companies incorporate the related changes as swiftly as possible if they hope to prevent any adverse implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is saved in a plain text file), they are prone to phishing sites that can essentially steal this information from clients that falsely believe they are supplying their personal information to a trustworthy company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will certainly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become worried of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their visitors and their web server by integrating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the web. Eventually, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web due to the fact that it will be exceptionally difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become necessary, so if you need any assistance in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsorange.com.au