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Top Benefits of Pay-Per-Click (PPC) Advertising

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing Orange

There is a variety of internet marketing tools that can assist websites in raising their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Whilst SEO has proved to be very successful, it takes a fair amount of knowledge, time, and money to see fruition.

 

But what if you want to see results right away? Whether your website has recently been published or you’re a small business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by positioning your ads in front of users who are proactively browsing for your products or services.

 

Essentially, PPC is an advertising model used to raise traffic to websites. Website owners design ad campaigns with specific targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The rewards that many websites enjoy from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and track your results in real-time. Regardless of whether you set your daily budget to $5 or $50, there are a selection of high level performance indicators that can be assessed, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to effectively determine the success of their campaigns and quickly make alterations where required to maximise performance. As opposed to other advertising mediums, PPC gives you the freedom to customise and track metrics in each campaign and monitor success based on your advertising targets.

 

Fast Entry

PPC allows any kind of organisation to launch their advertising efforts quickly and conveniently, without creating too much risk with the capacity to establish a maximum daily budget. Even though SEO is a very effective strategy, it commonly takes many months to notice results so if you’re a new business that aspires to enhance traffic and brand awareness right away, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by promoting ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, interests, location, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and strengthen their future campaigns according to this feedback. Advertisers often take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Being able to export the results of an ad campaign and assess various metrics provides websites with valuable data which can be utilised in other marketing channels. In addition to this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO initiatives. PPC also allows websites to explore data about their comptetition by utilising third party tools such as KeywordSpy and SpyFy, allowing them to establish a profile of their competitors and what market share is available.

 

As you can see, PPC is an amazing marketing tool that is appropriate for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data acquired from real-time results offers invaluable feedback to boost future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any help in crafting your PPC ad campaigns, contact Internet Marketing Experts Orange on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsorange.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing Orange

In today’s saturated landscape of internet marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the core of nearly all marketing tactics, with about 94% of small companies centralising their efforts on content marketing. Having said this, with almost all businesses now directing their marketing efforts on content, it’s becoming extremely tricky to stick out from the crowd and make your content marketing stimulating and effective.

 

Have you attempted content marketing only to discover that you’re not getting the desired results? Well, you’re probably one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most practical ways of broadening your customer base. So, here are 4 reasons why your content marketing might not be performing and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and established KPIs to evaluate results, how can you possibly improve? Publishing blogs and sending tweets are terrific, but if you don’t have any aspirations then you’re simply aiming in the dark. If you want to produce stimulating content that viewers will engage with, you must have a clearly-defined strategy that should align with your business goals.

 

Regardless of whether you want to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the massive quantity of online companies today, it’s essential that your content is distinguishable from others. Too many businesses will generate content without examining the competition and subsequently generate content that just gets lost in the crowd. Your content should be interesting, fun, and most importantly, offer value to visitors by supplying solutions to typical pain-points in your niche. Along with this, different kinds of content suit different communication methods, so take into account the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.

 

  1. You don’t promote your content

 

One of the biggest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever witnessed, who will view it if they don’t know it exists? To prosper with your content marketing, it’s critical that you advertise your content through all available channels, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your sector.

Submitting it as a guest post to bloggers in your sector.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content comprises a considerable portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a standard mistake that companies will make in their content creation, in conjunction with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Do some research to obtain the most appropriate keywords that your audience would use to find your content. Furthermore, use meta tags to your advantage to attract more readers to your blog. Search engines always wish to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the chances of achieving more high-quality, trusted links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competitors, and your keywords, and construct intriguing content that your audience will naturally engage with.

 

If you’re about to give up on content marketing due to substandard results, talk to Internet Marketing Experts Orange who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsorange.com.au

 

SEO Tactics To Forget in 2018

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing OrangeIn today’s demanding marketplace of digitalisation and globalisation, it’s vital for organisations to use online strategies and techniques that broaden their visibility to customers that are proactively searching for their products or services. Search Engines are unquestionably the most influential programs that will impact your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an excellent investment that will strengthen your exposure and conversion rates, or if used incorrectly, can weaken your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO tactics from five years ago may result in your website being penalised today.

 

As opposed to exploring the top SEO techniques that website owners should be committing to, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a regular mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly verify how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the beginning of SEO, and its performance as an SEO tactic has progressed rather quickly since then. Although link building continues to be amongst the leading 3 SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links strongly as a ranking signal due to the fact that links are a public endorsement which corresponds with valued information on a website.

 

Aggressive link building materialises where links are garnered in an abnormal way. Examples of this is where links are stationed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that lots of people still regard to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The intent in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a pivotal role in SEO, so it’s important not only to pinpoint any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical problems that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to maximise your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a competent SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are continually changing and it’s paramount to keep up with these changes to grow in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, talk to Internet Marketing Experts Orange on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsorange.com.au

An Idiots Guide To Twitter – What To Know and Be Aware Of

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing Orange

Are you new to social networking and want to learn the basics of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where around 330 million users engage with each other through brief messages of up 280 characters. Already there’s almost 6,000 tweets being sent through the web each second, varying from standard text messages to images, gifs, memes, videos, and a whole lot more. Twitter is among the most in demand social networking platforms and is quite different to other social media giants like Facebook and Instagram.

Twitter is a platform where people exchange a wide range of information; from news, politics, jokes, or just everyday thoughts about ambiguous topics! In place of having a circle of friends like Facebook, Twitter is based on followers (not necessarily friends) so not only can you connect with friends, but also your favourite journalists, sport stars, and politicians alike. Anything you upload on Twitter is accessible publicly for anyone to see, but don’t worry, you can simply change your preferences to private if you wish to.

 

The first step in understanding Twitter is to grasp the basic terms and slang used. The following lists the most frequent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being a simple way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all members or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or head to www.twitter.com and click the signup tab. The full name you insert will be your display name, but this can be modified as often as you like. Pick a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your telephone number for authentication purposes, selected an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As touched on earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re an admirer. Once you’ve subscribed, Twitter will present a standard kind of setup wizard to help you begin, for instance suggesting some individuals that you might like to follow. You can give Twitter permission to browse your contacts list to search for any of your friends that are using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based upon the types of users you’re currently following. All the tweets of your followers will turn up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it satisfies Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a whole range of different media that can be uploaded via your device. Don’t forget though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve understood the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the current trends, be the first to see viral posts, and communicate with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply get in contact with Internet Marketing Experts Orange on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsorange.com.au

 

What Are The Key Organic SEO Ranking Factors For A Website?

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing OrangeIf you’ve just published your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most beneficial marketing tools considering that it enables you to get your message in front of interested consumers that are directly looking for your products.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s exceptionally complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can pay attention to the most relevant variables that will have the biggest impact on your SERP listings.

It is imperative to understand that the weight of each variable is adjusted gradually, so Google will place more importance on particular variables in accordance with user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same spot for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great importance is put on content considering that Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an excellent start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google tries to find new ways to assess websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical factors that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are always changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au