Online exposure is a critical aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a dominant force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their returns.
User behaviour is shifting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. In fact, using old SEO tactics can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to consider for your website in 2018.
Plenty of users are now wishing to utilise voice searches as opposed to traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be performed via speech by the year 2020!
What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will still be a decisive aspect in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an effective strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very valued in the future.
Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While traditional SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may considerably change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Orange on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsorange.com.au