Author: Charles

What Are The Key Organic SEO Ranking Factors For A Website?

Internet Marketing Experts Orange,Internet Marketing Orange,Digital Marketing OrangeIf you’ve just published your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most beneficial marketing tools considering that it enables you to get your message in front of interested consumers that are directly looking for your products.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s exceptionally complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can pay attention to the most relevant variables that will have the biggest impact on your SERP listings.

It is imperative to understand that the weight of each variable is adjusted gradually, so Google will place more importance on particular variables in accordance with user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same spot for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great importance is put on content considering that Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an excellent start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google tries to find new ways to assess websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical factors that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. At the same time, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are always changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

Top SEO Trends In 2018

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Online exposure is a critical aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a dominant force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their returns.

User behaviour is shifting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. In fact, using old SEO tactics can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wishing to utilise voice searches as opposed to traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be performed via speech by the year 2020!

What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a decisive aspect in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an effective strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very valued in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may considerably change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Orange on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can express their displeasure with the 140 character limit in more detail, since Twitter has formally verified that they have raised the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms worldwide, however recent declines in growth persuaded the social media giant to make some changes. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is sharply different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking service, Twitter revealed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After performing a number of tests over the past several months, Twitter decided that they wanted to extend the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, simply because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, experience choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After conducting a succession of tests to certain users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure they didn’t have to send multiple messages. Also, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what influence will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have experienced a higher level of responses which brought about more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have shorter threads of conversations, because they can fit more content into a single message. Users with long threads of conversations mentioned that it can often times be problematic to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of organisations using social media as a way to manage customer service matters, customers can now articulate a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is substantially enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Orange by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsorange.com.au

 

A Guide To SSL Changes – What It Means For Your Website

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In today’s ever-changing digital environment, it’s imperative that businesses Google’s best practices to make sure that they remain competitive in their particular online markets. With Google being the most dynamic and influential company on the web, it’s crucial for them to keep abreast of all the threats and opportunities that the internet generates. As a consequence, Google releases a plethora of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (practically every online organisation), are aware of considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to make sure that they aren’t negatively impacted by these new releases.

The largest Google update that has recently influenced online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s really important that online companies incorporate the related changes as swiftly as possible if they hope to prevent any adverse implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is saved in a plain text file), they are prone to phishing sites that can essentially steal this information from clients that falsely believe they are supplying their personal information to a trustworthy company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will certainly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become worried of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their visitors and their web server by integrating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the web. Eventually, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web due to the fact that it will be exceptionally difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become necessary, so if you need any assistance in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsorange.com.au

Why You Should Have A WordPress Site

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So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to produce and publish your own website. Well, as you most probably know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from starters to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is remarkably easy to use so you don’t have to be an expert HTML coder to produce a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site particularly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any type of website you like. WordPress is also open source which means that the source code is available for anybody to modify, edit and create different themes and plugins with an assortment of features and release these to the community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or issues about anything WordPress related, there are virtually thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically adjust the appearance of your website to match. WordPress actually allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is very important so naturally WordPress has high security standards. Nearly one-quarter of websites are developed on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Don’t forget, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market today. While there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct a practical and powerful website? If you have any questions about how you can further optimise your website, talk to the team at Internet Marketing Experts Orange on 1300 595 013 or visit their website: http://www.internetmarketingexpertsorange.com.au