Top Tips For The best Email Sequences
Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are wonderful because they greatly reduce the workload for a sales rep, nonetheless these days, everybody can sympathise with finding a variety of email sequences lurking in their inbox everyday that just annoy us because we have to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and initiative in crafting useful email sequences that essentially sell their product. Producing convincing email sequences is both a science and an art, and if done properly, can produce superb results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are a few stats which showcases their importance:
One-third of email recipients will open an email based exclusively on the subject line
Almost 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4-7 words in the subject line.
The trick to successful subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s crucial that you provide a value proposition in the context of their problem as soon as possible. Forget starting the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their response to an event via Twitter or an online article, and then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another business with [positive benefit]. Is this something that would be valuable for [company name]?
It’s imperative that you get to the point immediately and keep the content focused on the needs of your prospect.
Tip 3 – Ditch the boring ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure that you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even an exceptional first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also contain your value propositions, and supplementary information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.
The value of designing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you need to consider when producing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing specialists that can assist you. Talk to the team at Internet Marketing Experts Orange today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsorange.com.au.