An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with tremendous powers. Understanding precisely how SEO works and all the various ways to improve your website’s SEO score can be incredibly demanding and time-consuming. Despite this, it is a vital element of any internet marketing plan and will essentially make or break a company in some sectors. Many industry experts consider SEO to be among the most powerful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visits and revenue.
It’s very tough to keep up to date with SEO best practices and standards since they change frequently, so it’s often encouraged that you seek specialist advice regarding your SEO and online marketing strategy. Having said that, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content on a regular basis is also crucial so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is consistently being added and search engines love finding new content and will increase your rankings if this happens frequently.
Ensure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the individual webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks messy and unprofessional. Having high-quality and meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially condensed explanations of the content of the web page. While meta descriptions don’t directly alter ranking algorithms, they are still important as search engines will often times use the summary in search results snippets when they believe a web page’s meta description appropriately reflects the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look messy and unprofessional. If you’ve built your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to fret about it!
Alternatively, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing experts will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then get in touch with the team at Internet Marketing Experts Orange on 1300 595 013 or visit their website: http://www.internetmarketingexpertsorange.com.au